Denis Levchik Gives Lecture on Free-to-Play Game Economies at ITMO

ZAVOD Games Business Development Director Denis Levchik spoke at ITMO University’s GameDev Day, where he delivered a lecture titled “How Free-to-Play Game Economies Work.” During the session, he shared practical insights with aspiring game developers and discussed the key principles behind building and developing free-to-play projects.

The lecture explored game economy as a system that takes into account not only monetization mechanics but also player behavior throughout the entire user journey. Denis covered the key metrics that help evaluate a project’s performance and understand how effectively it retains its audience.

Denis also discussed the role of LiveOps, explaining how regular content and gameplay updates help maintain player engagement and adapt a project to changes in player behavior.

The lecture also covered other practical aspects of working with free-to-play economies, with Denis sharing insights and approaches drawn from his experience in the gaming industry.